Marketing
UPA has earned the respect and loyalty of members by following a simple, three part strategic vision.
- Be the primary repository of the best in business-to-business marketing information and resources.
- Attract solid companies to participate in viable and substantive programs.
- Promote the best practices in the industry. UPA believes that as a strategic partner for our members and manufacturers, we must provide leadership to understand, implement, educate and develop best practices as it relates to business collaboration.
Using a variety of proactive and interactive methods of marketing, this comprehensive program encompasses special promotions, product training, frequent buyer incentives, cost reduction through consolidated purchasing and many other bottom line benefits for both manufacturer and member.
Recent News
- UPA Renames Newsletter "The Industry Revolution"
- 9/1/2010 The name underscores UPAs commitment to bringing revolutionary ideas that benefit its members and vendors. ...more
- Private Label
- 4/30/2010 UPA expands their benefits to members by providing their own branded products. ...more
- HVAC Products Added to UPA Warehouse
- 2/17/2010 HVAC products added to UPA warehouse. A full line of Grilles, Registers and Diffusers is now available to UPA members. ...more
- UPA Expands Warehouse
- 12/2/2009 UPA has added an additional 25,000 sq ft to their existing facility. The warehouse is located on 10 acres in Sanford, Florida ...more
- Increase in copper prices
- 5/1/2009 Copper prices rise based on falling inventories and increased production in Asia ...more
- Premier lines occupy the UPA Warehouse
- 3/24/2009 Watts, Panasonic, Insinkerator, Broan, Nutone, QC (Quality Certified Valve Company) and Rheem Tankless are some of the premier lines that occupy the UPA Warehouse. Many more companies are slated for an inventory position in 2009. ...more